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E-Polls facts & stats

4 sourced facts about online and electronic public-opinion polling, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

What share of people actually responded to a typical Pew Research telephone poll in 2018?

Answerabout 6%

That was down from about 9% a few years earlier, as robocalls and spam-flagging made people warier of unknown numbers.

Source: Pew Research Center (2018) pewresearch.org

Going deeper

About how many automated "robocalls" were estimated to hit U.S. phones per month around 2018-2019?

Answerabout 3.4 billion per month

That flood of spam calls is a major reason legitimate survey calls get ignored or blocked as suspected spam.

Source: Pew Research Center (2018) pewresearch.org

Expert level

In that same study, about what share of completed surveys failed at least one automated fraud pre-screening check?

Answernearly half (about 48%)

The most common failure was a low-quality open-ended text answer, followed by "yea-saying" (agreeing with everything asked).

Source: Pew Research Center (2024) pewresearch.org

Of the respondents willing to share contact details, what share were successfully matched to a real voter file record?

Answer73%

Some willing respondents still couldn't be matched, often because they simply weren't registered to vote.

Source: Pew Research Center (2024) pewresearch.org

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